Startup awarded at Startup Days develops a platform to bring artificial intelligence and marketing tools to small tourism operators
Bringing artificial intelligence and advanced marketing tools to small tourism businesses, with the aim of enhancing less visible territories. This is the idea behind Hiddenz, a startup among the winners of StartCup Lombardia 2025, held within the Startup Days.
The project is led by founder Paolo Pedrazzi, focusing on sustainable tourism and digital development of local businesses.
AI for small tourism operators
The platform allows small tourism businesses to access artificial intelligence tools that are often difficult to adopt.
The goal is to support growth and visibility, offering solutions for marketing, customer management, and promotion of local experiences.
The system works as a CRM designed for small operators, enabling them to select only the services they need and maintain direct contact with customers.
Sustainable tourism and local development
A key element of the project is promoting slow, authentic, and sustainable tourism, focusing on villages and local products.
The aim is to shift attention from mass destinations to less visible territories, creating new economic opportunities.
The platform also connects local businesses, increasing their ability to attract visitors.
Recognition at StartCup Lombardia 2025
Hiddenz is among the winners of StartCup Lombardia 2025, held within the Startup Days.
The project received the Lombardia Style Special Award, recognizing initiatives that promote local excellence.
Growth outlook
The startup now aims to expand platform adoption and involve more operators.
In a context where tourism digitalization is increasingly important, solutions like Hiddenz help reduce the technological gap of small businesses.
