From technological innovation to real support for people
When technology and wellbeing come together, ideas capable of making a real difference are born: AINANA is among the winning projects of StartCup Lombardia 2025, presented by Alessandro Cosentino. The award ceremony, held on November 12, once again confirmed StartCup Lombardia as a key platform for promoting high-potential innovation.
AINANA received the ICT and Services Award thanks to a solution designed to empower nutritionists through artificial intelligence tools capable of providing continuous and personalized support to patients throughout their nutritional journey. The goal is to make nutritional support more accessible, effective, and scalable, while preserving the human dimension that remains central to the relationship between professionals and patients.
As Alessandro Cosentino explained during the interview, the value of AINANA lies in the intersection of humanity and empathy, on the one hand, and technology, on the other. Artificial intelligence thus becomes an enabling tool, capable of co-creating value alongside nutrition professionals, supporting them in monitoring patient pathways and improving the overall quality of care. In this way, the project extends continuity of support, adapting it to the individual needs of each patient.
The recognition received at StartCup Lombardia 2025 highlights the importance of solutions that place technology at the service of well-being, with a truly people-centered approach. AINANA fits into a broader ecosystem of responsible innovation, where artificial intelligence does not replace professionals, but rather strengthens their role and impact.
Within this context, MUSA Scarl plays a key role as a promoter and facilitator of the innovation ecosystem. Through StartCup Lombardia – an initiative promoted together with universities and Lombard incubators – MUSA supports the emergence and growth of high-potential entrepreneurial projects, guiding them along development and valorization pathways. The November 12 event represented a significant moment of this shared commitment.
