A two-day event to redefine Milan's role as a global capital of sustainability in design and fashion.
Ideathon, the innovative format combining creativity and sustainability, will return in 2025 with an unmissable new edition. Save the dates: March 24 and 25, when Milan will welcome fashion and design students to transform the city into a living lab of circular ideas.
The event, organized in collaboration with Green Media Lab, targets the young and brilliant minds of Milanese universities, challenging them to redefine Milan’s role as a global capital of sustainable fashion and design. Through two days of workshops, brainstorming sessions, and presentations, participants will have the opportunity to propose innovative projects for a greener and more inclusive future.
The first edition of Ideathon in 2024 received praise for its focus on sustainability and social innovation. With the theme #RefashioningMilan, participants collaborated with the Municipality of Milan and the Giorgio Armani brand to design events based on principles of urban regeneration. The winning project, GreenGlam, proposed two days of upcycling workshops culminating in a unique fashion show, where denim garments created during the labs were showcased as symbols of circularity. An idea that not only inspired citizens but also brought Generation Z closer to sustainable practices.
